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Chapter 1: How To Get Started With Facebook Ads
What Exactly Are Facebook Ads?
Why Should You Advertise On Facebook Ads?
How To Get Started With Facebook Ads
Chapter 2: Getting To Know The Facebook Ads Manager
What Is The Facebook Ads Manager?
How To Access The Facebook Ads Manager
How To Create An Advert On The Facebook Ads Manager
A Quick Tour Of All Tools On The Facebook Ads Manager
Need Help Navigating Your Facebook Ads Manager?
Final Thoughts On The Ads Manager
Chapter 3: Facebook Ads vs. Boosted Posts
What Are Facebook Boosted Posts?
How To Boost A Facebook Post
Key Differences Between Boosted Posts and Facebook Ads
When To Use Boosted Posts Instead Of Ads
When To Use Facebook Ads Instead Of Boosted Posts
Chapter 4: How To Optimize Your Facebook Ad Design
Why You Should Optimize Your Facebook Ad Design
How To Optimize Your Facebook Ad Design
Final Words
Chapter 5: Gain Maximum Exposure Using Custom Targeted Audiences
What Is A Custom Audience?
The 5 Types Of Custom Audiences You Can Create On Facebook
What Is A Lookalike Audience?
How To Use Custom And Lookalike Audiences To Get More Conversions
A Word Of Advice On Custom Audiences
Chapter 6: How To Use Retarget Marketing With Facebook
The Facebook Pixel's Role In Retarget Marketing
How To Apply Pixel Data For Retarget Marketing
Facebook Retarget Marketing Versus Google Remarketing
Final Thoughts About Retarget Marketing
Chapter 7 - Split Testing Your Facebook Ads For Optimum Performance
What Is Split Testing?
What Are The Benefits Of Split Testing?
Best Practices In Split Testing
How To Split Test In Facebook Ads
Chapter 8: Boost Your Profits With Facebook Dynamic Ads
What Are Dynamic Ads?
How To Get Started With Facebook Dynamic Ads
How To Create And Start A Dynamic Ad Campaign
How Facebook Dynamic Ads Can Boost Your Profits
Chapter 9: How To Lower Your Overall Facebook Ad Budget
How To Make The Most Of Your Facebook Ad Budget
How To Lower Your Overall Facebook Ad Spend
Chapter 10: How To Create A Facebook Lead Capture Funnel
What Is A Lead Capture Funnel?
Why Are Lead Funnels Important?
How To Structure Your Funnel And The Right Ads To Use
What's Next After Creating A Successful Lead Funnel?

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